THE CHALLENGE

Canada’s transportation industry was working hard in quite challenging conditions during the Covid-19 pandemic. Fountain Tire wanted to find a way to thank their long-standing commercial and fleet clients for delivering essential goods across the country.

THE SOLUTION

A Drive-Thru You Can Truck-Thru? Yep!
Taking pride in service and understanding the client’s needs, driver’s needs and customer’s needs, Fountain Tire Truck-Thru was a perfect way to show appreciation. It was originally launched in 2018 to recognize the commitment truck drivers make everyday. In 2020, it was re-launched to demonstrate that small actions – like getting a coffee from the convenience of the cab – can have a large impact for transport vehicles, delivery vehicles and the bottom line.

Adhering to all AHS guidelines, a minimal film and camera crew came on set bright and early to set up cameras, audio mics, drones, coordinate scripts and help hand out fresh, hot coffee and snacks. The promotional video was used in Fountain Tire’s marketing strategies and also hit the news on various platforms.