Edmonton Bridal Expo

Fresh Perspective and New Design Gives a Couture Feel

The Challenge:

Bridal Expo is a highly curated and well-styled event that brings together the top-rated and most in-demand wedding and event businesses in one place for the most meticulous and selective brides-to-be to view their offerings. A new event producer brought new direction, fresh ideas and a blank canvas to work with. As well, with constraints on the dynamics of the venue, Invert readily took on the challenge to create a New York Fashion Week-style catwalk with great success.

The Solution:

Since 2009, invert720 has been bringing their expertise to properly showcase even the most intricate details that brides are dreaming of in a sleek, modern and functional presentation. A dress is just a dress without the proper lighting, staging and feel of an Haute Couture runway. Since the new design of the Bridal Expo stage, industry businesses involved in the show have noticed higher traffic to their booths afterwards, and an overall higher level of excitement and demand for their featured goods. Being showcased in the Bridal Expo show is a coveted spot, because the atmosphere created by invert720 is trend-setting, cutting-edge and buzz-worthy.

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